Technology Incorporation in Hospitality Industry - MyAssignmenthelp

Question: Discuss about the Technology Incorporation in Hospitality Industry. Answer: Introduction The continuous development of information technology has made it mandatory for all organizations to incorporate it into their operations. It is because all processes involving the management of organizations need the application of information system to ensure fast and reliable execution. Monet is an organization which is operating in the hospitality industry offering holiday resorts. The company is formed after merging of five-holiday resorts who need to bring their effort together to ensure that they increase their services and meet the customer's expectations. Currently, the firm incorporates a broad range of living quarters consisting of final paper, bed, and breakfast with luxurious suites in almost all parts of Australia. To ensure the company attracts customers from all corners of the world, the firm should incorporate information systems and information technology in its operations. Today, the globe has adopted a digital plan in the sector of business, and the Monet organization should not be exceptional. There is an urgent need to develop a company website to ensure the services are available online and customers can access them irrespective of their locations. The website has services of bookings and travel amongst many others. The company also company also aims at developing a complementary mobile application which should be linked directly to the website to ensure similarity in activity flow of the organization. The mobile application should cater for the prices of the services offered and their prices which should vary dynamically based on demand and seasonal factors. The system of the management builds on an integrated ERP solution and Web 4.0 level ultra-intelligent electronic portal. This paper, therefore, highlights on main issues to be incorporated in the process of implementing the idea. The paper outlines the assumptions to be made in the process of implementation as well. In a detailed manner, the difference between the information systems (IS) and the information technology (IT) and how it affects customer's choice, continued patronage and brand loyalty are highlighted. The report explains the mechanisms which the firm can apply to attract new customers from competitors and identify business opportunities towards the positive progress of the Monet organization. Throughout the paper, ideas are displayed together with their implementation mechanisms to show how the Monte organization which achieve its objectives and keep insist on positive performance in future. Assumptions of the report All stakeholders of the Monet organization will play their respective roles towards the implementation of the ideas. Information technology experts will be acquired by the organization to ensure that all IT issues are addressed accordingly and at early stages. Proper installation and maintenance of the IT systems will be administered by experts. The organization has adequate resources to initialize and to ensure progressive implementation of the ideas. The management of the organization should stand as one and embrace similar ideologies to see the firm moves towards where it aims to be (Zervas, Proserpio Byers, 2014). The management is very crucial in any organization since they ensure day to day activities are executed accordingly. For any company to stand Maximum Corporation should be portrayed by all members of the management committee. The research did previously state that 75% of falling organization have been resulted by lack of cooperation between management (Musing Kolar, 2013). The Monet group should first seek to adopt experienced managers who embrace teamwork as the first step. The adoption of information technology (IT) in Monet organization will be based on the web 4.0-level ultra-intelligent electronic portal and an integrated ERP solution. Enterprise Resource Planning is a system which allows an organization manage its operation from a central position based in an office (Wang, Mao He, 2016). The software is designed specially to enable it to manage the activities of business relating to technology, human resources, and services. In the Monet organization, ERP software is intended to integrate the activities concerning product planning, sales, and marketing in a single database, application and user interface (Nicolau Santa-Maria, 2013). Monet Company aims at making all the process of the organization automated. Development of Company Website Information Technology experts will be adopted to create a website for the organization. The website will display the features of the structure, making it attractive to clients. The pictures of the hotels will be posted both outside and inside. The aim of showing the features of the hotel is to attract potential customers (Wang, Mao He, 2016). The website will be available online and freely accessible. The organization will be displayed fully stating the mission, vision and core values. Pictures of the management, employees, and customers will be shown. The design of the website will be meant to attract more clients and making services access convenient. The services offered by the organization will be displayed. The hotels, the booking procedure, and the prices. The site will allow customers to create their accounts, log in, and access the services successfully. Bookings will, therefore, be made online reducing paperwork and time wastage. A wide range of customers will be accessible since the website will be available in all parts of the world. The attractive display of the website will end up attracting a new class of class of customers. To get the travel services, clients will need to log in, place their order concerning their destination and just attend their journeys on the travel day. The hotel bookings will allow customers to choose the hotel of their choice after viewing the available hotels. Since the prices are displayed, the customers will send their funds and allocation of the rooms will be made successfully. The organization should also acquire permit staff to manage the website and carry out the necessary changes. It is because most of the services offered y the Monet group are seasonal, and their prices are variant. Updates need to make incorporated as soon as they arise to curb inconveniences (Gin Choi, Kwon Kim, 2013). The website will ensure customers get services at their convenience and enable the organization plan for the available demands. To increase the convenience customers which will lead to increased customer turn up, the firm should develop an additional mobile application. The application can be prepared by experience and highly experienced IT experts and programmers (Yoon, Kang, Hong Lee, 2013). The management of Monet organization should, therefore, adopt Experienced IT experts who should develop the application (AlBattat Som, 2013). The application should be designed in a way that it allows people to create their accounts and access all available services. The bookings of hotels and travels services should be accessible together with applicable charges. The application should also offer a place for users to pay for the services by loading money. It should embrace the use of mobile banking. The corresponding mobile application should assign tour guides to tourists on an automatic basis. The application should also be available online and freely accessible. Every internet user should have the permission to vi sit the site and download the application. Web 4.0- Level Ultra-Intelligent Electronics For Monet organization to achieve its objectives at a fast rate, the ultra-intelligent electronics should be incorporated. Ultra-intelligent electronic aims at providing competitive advantages to organizations. It creates a level of electronic advice and trust between companies and customers (Madany, Elaziz Elkrim, 2012). Despite the world adopting the technology, relationships remain more relevant. The issues of trust are essential in an organization, trust existing between clients and organization earns the team increased number sales (Verma, Sock McCarthy, 2012). The incorporation of Ultra-intelligent electronics in the Monet group it will place the firm on top of its competitors. To enable a proper flow of services in the company, the ultra-level electronic should be embraced. All issues pertaining the operation of the business will be addressed accordingly and facilitating quick achievement of the objectives. The management should, therefore, adopt the ultra-intelligent electronics in the Monet Company. The information systems (IS) are very crucial towards the realization of the Monet organization customer attraction goal (Zach Erik, 2012). Information systems are efficient in the sector of creating awareness of an existing product amongst users. In most cases, this is achieved through online basis (Lin, Zhao Wei, 2014). Monet Company operating in hospitality industry needs to get customers from all the parts of the world apart from Australia. Therefore the firm needs to go online and create an information system for the customers to get a clear view of the services. It will be achieved through the development of the website and a mobile application. Through information system, customers will be increased, which will need to improve services offered (Wang Chen, 2012). The accrued revenues will increase therefore enhancing the realization of the goals-chances. The improvement of services by application of information systems will increase the convenience of the services to customers. The brand loyalty amongst customers will be developed as a result. The automatic allocation of houses, bookings and personalized tour guides will make Monet services first choice for many travelers and tourists (Madapusi DSouza, 2012). Currently, all firms are operating on the computer due to continuous advancement and growth of technology. The globe is existing as a small market (Myrthianos, 2014). Due to the effects of technology, the business sector has been affected adversely. The number of physical stores is closing day by day and adopting the e-commerce concept (Kong, Cheung Song, 2012). Information technology makes the application of information systems valid. Information systems cannot be into existence without information technology, and the two substantially depend on each other. Monet Company is wishing to increase the number of customers; definitely, they have to embrace information technology. Information technology will facilitate the availability of online platform making services readily available to all customers globally. The IT incorporation is of adverse benefits, and proper application will have benefits to the Monet Company. The services offered by the firm will be available online and bookings of both hotels and travels made possible (Mohebi Farzollahzade, 2014). Widened access will lead to increased customer turn up. The designing of the website needs IT knowledge, and attractive designation of the site showing a clear view of their hotels will make their firm first customer choice. Mechanisms of Attracting New Customers Unhealthy competition in the market may lead to poor performance of firms leading to closure (Hao, Arsiah Awangku, 2107). The hospitality industry is very competitive, and for the company to ensure it is amongst top competitors, it should apply the appropriate mechanism and eliminate on areas of weaknesses. To attract more customers, the Monet Company should go the technology way in all operations. The first step should be the development of a website. The website should be designed in a way that it attracts customers. Clear pictures of the hotels and the surroundings of the Monet hotel should be displayed. The website should be simple and extremely attractive. The company should also develop mobile application also containing all the information and services offered by the firm. The company should also ensure that the website and mobile application are exceptional from that of competitors. Various aspects should be insisted including the usage of the application. The application should be easy and simple to use. It should also guide the user to all services available. Business opportunities should be researched and implemented with the aim of attracting customers (Yen Teng, 2013). Some of the possibilities should be the application of payment channel. The company should link with banks globally and incorporate mobile money transfers services. Services like electronic tour guide should be adopted since they are current opportunities which brings a lot of convenience to customers. Through improvement of areas of weaknesses and implementation of existing opportunities, the Monet Company will be in a position to attract new customers and from its serious competitors. Conclusions For Monet organization to prosper in the hospitality industry, various issues have to be addressed. Firstly, the company should incorporate information system and information technology in its applications. The emerging trend of technology like an integrated ERP solution and ultra-intelligent electronics should be applied in daily operations. The technology should facilitate bookings and payment services. All these issues aim at ensuring that the company operates in modern trends and convenience of customers. As a result, new customers will be attracted who will make sure that the accrued revenue is increased. The Monet organization will, therefore, compete effectively in the industry henceforth facilitating the achievement of goals. To ensure good performance of the Monet Company and existence in future, the following issues should be addressed with immediate effect. The company should initialize a project to establish branches in other parts of the world especially the famous tourist destinations. Necessary adjustments should be made concerning the emerging issues in technological growth. References AlBattat, A. R. S., Som, A. P. M. (2013). Employee dissatisfaction and turnover crises in the Malaysian hospitality industry.International Journal of Business and Management,8(5), 62. Gin Choi, Y., Kwon, J., Kim, W. (2013). 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